It was not that long ago when the term ‘Personal Brand’ became popular and with it the belief that branding and visibility was only really for commercial businesses.

Well nowadays branding applies to everything, and if you want to protect but also advance in your career, side hustle or even hobby you’ll be well advised to get some visibility.

Now to some of us we might be thinking this means getting on a stage (ARGH!!!!! ), but the reality is that there are so many things we can do every day in work that lead to greater opportunities and visibility.

You can watch the video of this episode or listen to the podcast on Spotify or Itunes,

In this show I talk about why visibility is important

Why is visibility important?

On the plus side, it can lead to pay rise, promotions, more opportunities and investment in your area. Not to mention recognition.

It can also mean protection, think about it, when the business needs to cut costs, where will it look first. The departments or supportive functions show no visible signs of adding value.

If you are part of the product or service sales or delivery functions then it’s easy to quantify how you contribute. Yet supportive IT or data functions can often find it difficult to prove ROI. On the balance sheet, it just looks like another cost. So you would do well to get your work noticed.

I’ve also seen departments struggle to shake off a poor reputation that any new team members naturally inherit, following mistakes or complaints. The last thing you want is for the first contact with you to be as a result of a mistake.

How to build visibility?

The first step with any personal branding exercise is to get ultimate clarity. To know who you are, what you want to be known for, your identity and how you want to be known. This should always be working towards the next stage in your career.

You’ve probably heard the phrase, act for the job you want not the one you have.

Building visibility as a professional is similar to marketing any brand, the objective is to build:

KNOW – LIKE – TRUST

Know

What do you want to be known for? , What do people know about you? Do they know your work? Your special talents? Your value? What you want to do next?

Like

Are you positive or negative about the work we have, the people you work with? Do you focus on problems or solutions? Are you a team player? Do you share knowledge? Do you listen?

Trust

Do you follow through on your promises?

What Strategies can help me to build my Personal Brand at work?

Example strategies covered in this episode include:

Whatever you do, don’t go radio silent!

  • Having a regular update with decisions makers to showcase or talk about planned work.
  • Request to work on specific high profile projects
  • Speaking about your team, department or across the organizations
  • Contributing to a blog or intranet about your work
  • Speak out at meetings
  • Offering to induct new starters
  • Build your network
  • Share best practice
  • Contributing to another teams goals

Don’t doubt yourself – you are incredible, the best kept secret!

Don’t forget to follow me on Instagram and Linked in !

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